The Science of Logo Design Tutorial Videos

Watch the Online Video Course The Science of Logo Design

Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMM'd for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay.

This course was created and produced by William Lidwell. We're honored to host this training in our library.

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The Science of Logo Design Tutorial Videos